SEO report of backwater.co.nz

Backwater Clothing

www.backwater.co.nz/

Error! The "meta description" is missing, the page has no summary description!

   

 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Try to make your site load faster.

 SEO

URL

Domain : www.backwater.co.nz/

Character length : 20

Title
Backwater Clothing
Keywords (meta keywords)
ScrollMagic, scrolling, attaching, scrollbar, horizontal, landscape, backwater, fashion, garments, trend, illustration, frances, francie, embroidered, print, fabric print, fabric

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Backwater Clothing

Character length : 18

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 8%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
100000
Heading structure in the source code
  • <H1> Backwater Clothing Made in New Zealand Designed by April and Frances Haszard Contact hello@backwater.co.nz Social instagram.com/backwaterclothing Stockist The Service Depot, Wellington Credits Photographed by Ken Xun Cao Website design and development by Æsc
Word cloud
    Keyword matrix
    wordtitledescriptionsheading
    404 Page
    The website has a 404 error page.
    Flash content
    Good! The website does not have any flash contents.
    Frame
    Good! The website does not use iFrame solutions.
    Images
    We found 105 images on this web page.

    Alternate attributes for the following 105 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

     Readability

    Flesch–Kincaid Grade Level
    9.60
    Flesch Reading Ease
    37.50
    Coleman Liau Index
    12.00
    Automated Readability Index (ARI)
    10.30
    Dale–Chall Readability
    10.00
    SMOG Index
    9.90
    Spache Readibility
    3.70
    Number of letters
    236
    Number of words
    39
    Number of sentences
    6
    Average words per sentences
    7
    Number of syllables
    75
    Syllables in words
    77
    Average syllables in words
    1.92
    Number of words in first three syllables
    8
    Percentage of word / syllables
    20.51
    Words not in Dale-Chall easy-word list
    27
    Words not in Spache easy-word list
    28

     Technologies

    Mobile optimization
    This website is optimal for mobile devices!
    Deprecated HTML elements
    Good! No deprecated HTML tags are detected.
    Redirection (www / not www)
    Error! The web address is accessible with and without www!
    Deprecated HTML elements
    Good! No deprecated HTML tags are detected.
    Printability
    Suggestion! Unfortunately, no printer-friendly CSS found.
    Meta Tag (viewport tag, mobile devices)
    Error! The meta tag named viewport is missing.

     Speed test

    Server response time
    The server response time is fast enough.
    Loading time
    12,253 ms
    Table layout
    Good! No nested tables found.
    Render blocking resources
    Good! No render blocking elements found!

     Speed test – Javascript

    Javascript
    Error! Too many javascript files found which slows down the page load on the website.
    • http://www.backwater.co.nz/js/modernizr.custom.min.js
    • http://www.backwater.co.nz/js/jquery.mousewheel.min.js
    • http://www.backwater.co.nz/js/backwater.js
    • http://www.backwater.co.nz/js/TweenMax.min.js
    • http://www.backwater.co.nz/js/ScrollMagic.min.js
    • http://www.backwater.co.nz/js/animation.gsap.js
    • http://www.backwater.co.nz/js/toggle.js
    File size of all javascript files combined
    0.00
    Javascript minifying
    Great! The Javascript files are minified.

     Speed test – CSS

    CSS
    Good! Just a few CSS files are used on this website.
    • http://www.backwater.co.nz/css/normalize.css
    • http://www.backwater.co.nz/css/style.css
    File size of all css files combined
    0.00
    CSS minifying
    Great! The CSS elements are minified.

     Speed test – Compression

    Uncompressed size of the of the HTML
    0.00
    Gzip compression
    Your site uses compression.

     Speed test – Browser cache

    Browser cache
    The browser cache is set correctly for all elements.

     Speed test – Images

    File size of all images combined
    0.00
    Image optimisation
    All images are optimized.

     Links

    We found a total of 5 different links.
    Internal links: 1
    External links: 4

    External links:

    Link text (anchor) Link strength
    instagram.com/backwaterclothing
    The Service Depot,
    Ken Xun Cao
    Æsc

    Internal links:

    Link text (anchor) Link strength
    http://www.backwater.co.nz/#

     Website security

    IP
    166.62.27.60
    External hidden links
    Good! No hidden external links found
    Looking for eval()
    Good! No eval(bas64_decode()) scripts are found
    Checking for XSS vulnerability
    No XSS vulnerability found
    Email encryption
    Warning! The website contains at least one unencrypted email address.

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    paragonlife.co.uk

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    ischoolworld.com

    tanveejobs.com

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    kleantechfacilities.com

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    mtechlearn.com

    mtechlearn.com

    ascentech.co

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    anthonyhillfoundation.com

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     Icons

    Favicon
    Good! The website uses favicon.

     Order of Heading elements on mobile by position

    • H1 : Backwater Clothing Made in New Zealand Designed by April and Frances Haszard Contact hello@backwater.co.nz Social instagram.com/backwaterclothing Stockist The Service Depot, Wellington Credits Photographed by Ken Xun Cao Website design and development by Æsc , ( 0px from top )

     Typos

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